General Information

Fitbit is transforming the way millions of people around the world achieve their health and fitness goals. The Fitbit platform combines connected health and fitness devices with software and services, including an online dashboard and mobile apps, data analytics, motivational and social tools, personalized insights, and virtual coaching through customized fitness plans and interactive workouts. Our platform helps people become more active, exercise more, sleep better, eat smarter, and manage their weight. Fitbit appeals to a large, mainstream health and fitness market by addressing these key needs with advanced technology embedded in simple-to-use products and services. We pioneered the connected health and fitness market starting in 2007, and since then, we have grown into a leading global health and fitness brand. As of March 31, 2015, we have sold over 20.8 million devices since inception. According to The NPD Group, we held the leading position in the U.S. fitness activity tracker market, with a 68% share, by dollars, in 2014.

Employees: 579
Founded: 2007
Contact Information
Address 405 Howard Street, San Francisco, CA 94105, US
Phone Number (415) 513-1000
Web Address
View Prospectus: Fitbit
Financial Information
Market Cap $4114.4mil
Revenues $973.4 mil (last 12 months)
Net Income $170.9 mil (last 12 months)
IPO Profile
Symbol FIT
Exchange NYSE
Shares (millions): 36.6
Price range $20.00 - $20.00
Est. $ Volume $731.5 mil
Manager / Joint Managers Morgan Stanley/ Deutsche Bank Securities/ BofAMerrill Lynch
CO-Managers Barclays/ SunTrust Robinson Humphrey/ Piper Jaffray/ Raymond James/ Stifel/ William Blair
Expected To Trade: 6/18/2015
Status: Priced
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SCOOP Rating
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