Synergy CHC Corp.
(Note: Synergy CHC Corp. withdrew its plans for a NASDAQ uplisting in an SEC letter dated Oct. 14, 2022. Synergy CHC filed its S-1 on Oct. 22, 2021, after submitting confidential IPO documents on Aug. 9, 2021.)
Note: From the prospectus: “Prior to September 28, 2021, shares of our common stock were quoted on the OTC Markets Group, Inc. Pink tier under the symbol “SNYR.” As a result of amendments to Exchange Act Rule 15c2-11, because we do not presently make current information publicly available, our common stock was shifted to the OTC Expert Market on September 28, 2021, which means that there are no longer publicly available quotations of our common stock. We have applied to list our common stock on the Nasdaq Capital Market under the symbol “SNYR.” “
Note: A reverse stock split was also planned, but the split ratio was not disclosed.
We are a provider of consumer health care, beauty, and lifestyle products. Our current brand portfolio consists of two marquee brands, FOCUSfactor, a patented brain health supplement that has been clinically shown to improve memory, concentration and focus, and Flat Tummy, a lifestyle brand that provides a suite of nutritional products to help women achieve their weight management goals, and a developing brand, Hand MD, consisting of a full range of preventative, restorative, and anti-aging skin care products designed for the hands. During the year ended December 31, 2020, FOCUSfactor represented 62% of our net revenue, Flat Tummy was 17%, and Hand MD was 17%. During the six months ended June 30, 2021, FOCUSfactor represented 71% of our net revenue, Flat Tummy was 29%, and Hand MD was 0.2%. Our products are sold through some of the nation’s leading club, mass drug, and other retailers such as Costco, Amazon.com, Walmart, Walgreens, CVS, The Vitamin Shoppe, Target.com, H-E-B, and SuperValu.
We built our brand portfolio through strategic acquisitions. We acquired the FOCUSfactor brand in January 2015 for cash consideration of $6.0 million, including earnout. Our Hand MD brand was acquired for $1.5 million of our stock in August 2015. In November 2015, we acquired our second marquee brand – Flat Tummy – for AUD 10.0 million (or approximately $7.0 million), using a mix of cash and stock. Our capital structure following the acquisition of our key brands in 2015 was highly levered, and our focus was on paying our debt as we did not have the resources to grow our business. We have grown our FOCUSfactor brand from 2 SKUs at acquisition to 16 SKUs, and our Flat Tummy Brand from 1 SKU to 18 SKUs.
With the outbreak of the COVID-19 pandemic in North America during the first three months of 2020, we extended our Hand MD brand to produce and market a range of hand sanitizers. We deployed the cash flow from hand sanitizer sales for a television advertising strategy to drive growth in our flagship FOCUSfactor brand products. Our FOCUSfactor advertising campaigns have aired on major news and entertainment networks such as Fox News, CNN, MSNBC, TLC, and TNT, targeting adults 45 years of age and older. As a result, net revenue for the year ended December 31, 2020, was $40.2 million, an increase of $10.9 million, or 37.0%, over net revenue for the year ended December 31, 2019. Net revenue for the six months ended June 30, 2021, was $24.8 million, an increase of $6.9 million, or 38.3% over net revenue for the six months ended June 30, 2020. In particular, FOCUSfactor net revenue continued to benefit from our advertising strategy, increasing to $17.5 million for the six months ended June 30, 2021, a 124% increase over the same period in 2020.
Note: Revenue and net income figures are for the 12 months that ended June 30, 2021.
|Industry:||Health and beauty products|
|Address||865 Spring Street Westbrook, Maine 04092|
|Phone Number||(615) 939-9004|
|View Prospectus:||Synergy CHC Corp.|
|Revenues||$47.1 mil (last 12 months)|
|Net Income||$2.95 mil (last 12 months)|
|Price range||$0.00 - $0.00|
|Est. $ Volume||$69.0 mil|
|Manager / Joint Managers||B. Riley Securities|
|Expected To Trade:|
|Quiet Period Expiration Date:||Available only to Subscribers|
|Lock-Up Period Expiration Date:||Available only to Subscribers|
|SCOOP Rating||Available only to Subscribers|
|Rating Change||Available only to Subscribers|