Asana, Inc.

General Information

(Note:  This is not a traditional IPO. This is a direct listing of our Class A common stock on the New York Stock Exchange without the involvement of any investment bank.  From the prospectus: “We have engaged Morgan Stanley & Co. LLC, or Morgan Stanley; J.P. Morgan Securities LLC, or J.P. Morgan; Credit Suisse Securities (USA) LLC, or Credit Suisse; and Jefferies LLC, or Jefferies; to serve as our financial advisors. There will be no book building process and no price at which underwriters initially sell shares to the public to help inform efficient and sufficient price discovery with respect to the opening trades on the NYSE.”)

Our mission is to help humanity thrive by enabling the world’s teams to work together effortlessly.

Asana is a work management platform that helps teams orchestrate work, from daily tasks to cross-functional strategic initiatives. Over 75,000 paying customers use Asana to manage everything from product launches to marketing campaigns to organization-wide goal setting. Our platform adds structure to unstructured work, creating clarity, transparency, and accountability to everyone within an organization—individuals, team leads, and executives—so they understand exactly who is doing what, by when.

Employees: 701
Founded: 2008
Contact Information
Address 1550 Bryant Street, Suite 200 San Francisco, CA 94103
Phone Number (415) 525-3888
Web Address
View Prospectus: Asana, Inc.
Financial Information
Market Cap
Revenues $162.4 mil (last 12 months)
Net Income $-139.5 mil (last 12 months)
IPO Profile
Symbol ASAN
Exchange NYSE
Shares (millions): 30.0
Price range $21.00 - $21.00
Est. $ Volume $630.6 mil
Manager / Joint Managers None
Expected To Trade: 9/30/2020
Status: Priced
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
SCOOP Rating
Rating Change