Atour Lifestyle Holdings Limited
(Note: The American Depositary Shares (ADS) in this IPO will be issued by Atour Lifestyle Holdings Limited, the holding company incorporated in the Cayman Islands.)
Setting out as an upper midscale hotel chain group, we are now a leading lifestyle brand in China.
We are the largest upper midscale hotel chain in China in terms of room number as of the end of 2020, according to Frost & Sullivan.
As of June 30, 2022, our hotel network covered 834 hotels spanning 151 cities in China, with a total of 96,969 hotel rooms, including 801 manachised hotels with a total of 91,911 manachised hotel rooms, in addition to a pipeline of 343 hotels with a total of 37,795 rooms under development. Our guests can book a stay with us and access our rich product and service offerings through offline and online channels, including our mobile app and Weixin/WeChat mini program.
We built our A-Card loyalty program to enhance our engagement with guests and provide them with a unique and personalized experience. As of June 30, 2022, our A-Card loyalty program had amassed approximately 32 million registered individual members. In 2021, approximately 39.7% of our room-nights were sold to our A-Card members.
In addition, we are the first hotel chain in China to develop a scenario-based retail business, according to Frost & Sullivan. We design our guest room amenities, work closely with manufacturers to deliver top-quality products, and carefully place the relevant products in guest rooms. Each of our guest rooms incorporates a fully immersive shopping destination, enabling us to further strengthen our brand elasticity with our guests.
As of June 30, 2022, we had developed a total of 1,967 SKUs for scenario-based retail. The GMV generated from our retail business increased by 29.5% from RMB82.8 million in 2019 to RMB107.2 million in 2020, and further substantially by 112.9% to RMB228.2 million in 2021. The GMV generated from our retail business was RMB118.1 million in the six months ended June 30, 2022. In 2021, the average transaction value per scenario-based retail order reached RMB403.0.
|Industry:||Hospitality - Hotels & Retail|
|Address||18th floor, Wuzhong Building, 618 Wuzhong Road, Minhang District, Shanghai, People's Republic of China|
|Phone Number||(+86) 021-64059928|
|View Prospectus:||Atour Lifestyle Holdings Limited|
|Revenues||$337.0 mil (last 12 months)|
|Net Income||$20.39 mil (last 12 months)|
|Price range||$11.00 - $11.00|
|Est. $ Volume||$52.3 mil|
|Manager / Joint Managers||BofA Securities/ Citigroup/ CICC/ CMB International|
|CO-Managers||Redbridge Securities/ Tiger Brokers|
|Expected To Trade:||11/11/2022|
|Quiet Period Expiration Date:||Available only to Subscribers|
|Lock-Up Period Expiration Date:||Available only to Subscribers|
|SCOOP Rating||Available only to Subscribers|
|Rating Change||Available only to Subscribers|