Basis Global Technologies, Inc.
(Note: Basis Global Technologies withdrew its IPO plans in an SEC filing dated Nov. 3, 2022. The SaaS ad platform company filed its S-1 on Jan. 14, 2022.)
Basis Global Technologies is recognized by its users and industry market research companies as a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Our internally developed Software-as-a-Service (“SaaS”) platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. We provide customers a comprehensive selection of unique buying methods across all channels and devices, using all major creative types and formats. Our software creates a single system of record, seamless team collaboration and actionable data-driven insights yielding material gains in productivity and increased profitability for our users.
Our platform is composed of the following key elements:
•Comprehensive workflow automation software that provides end-to-end functionality by connecting disparate third-party applications and streamlining disconnected workflows, including omni-channel activation, reporting, communication and collaboration, vendor management, data management, verification, measurement, contract and billing reconciliation, etc.
•Award-winning media buying execution platform that powers the planning, execution, and measurement of advertising campaigns for our customers. Our omni-channel platform is rich in capabilities spanning across desktop, mobile, connected television (“CTV”), linear TV, audio, search, and social media.
•Powerful artificial intelligence (“AI”) engine that optimizes marketing performance in real-time by ingesting more than 30 unique and non-personally identifiable parameters.
|Industry:||Services - Computer Programming & Data Processing|
|Address||11 E. Madison Street, 6th Floor Chicago, IL 60602|
|Phone Number||(312) 423-1565|
|View Prospectus:||Basis Global Technologies, Inc.|
|Revenues||$506.8 mil (last 12 months)|
|Net Income||$33.8 mil (last 12 months)|
|Price range||$0.00 - $0.00|
|Est. $ Volume||$100.0 mil|
|Manager / Joint Managers||Goldman Sachs/ BofA Securities/ RBC Capital Markets/ BMO Capital Markets/ Stifel/ Needham & Co.|
|CO-Managers||Loop Capital Markets/ Academy Securities/ C.L. King & Associates/ Ramirez & Co./ Siebert Williams Shank|
|Expected To Trade:|
|Quiet Period Expiration Date:||Available only to Subscribers|
|Lock-Up Period Expiration Date:||Available only to Subscribers|
|SCOOP Rating||Available only to Subscribers|
|Rating Change||Available only to Subscribers|