Basis Global Technologies, Inc.

General Information
(Note: Basis Global Technologies withdrew its IPO plans in an SEC filing dated Nov. 3, 2022. The SaaS ad platform company filed its S-1 on Jan. 14, 2022.)
Basis Global Technologies is recognized by its users and industry market research companies as a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Our internally developed Software-as-a-Service (“SaaS”) platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. We provide customers a comprehensive selection of unique buying methods across all channels and devices, using all major creative types and formats. Our software creates a single system of record, seamless team collaboration and actionable data-driven insights yielding material gains in productivity and increased profitability for our users.
Our platform is composed of the following key elements:
•Comprehensive workflow automation software that provides end-to-end functionality by connecting disparate third-party applications and streamlining disconnected workflows, including omni-channel activation, reporting, communication and collaboration, vendor management, data management, verification, measurement, contract and billing reconciliation, etc.
•Award-winning media buying execution platform that powers the planning, execution, and measurement of advertising campaigns for our customers. Our omni-channel platform is rich in capabilities spanning across desktop, mobile, connected television (“CTV”), linear TV, audio, search, and social media.
•Powerful artificial intelligence (“AI”) engine that optimizes marketing performance in real-time by ingesting more than 30 unique and non-personally identifiable parameters.
Industry: Services - Computer Programming & Data Processing
Employees: 155
Founded: 2001
Contact Information
Address 11 E. Madison Street, 6th Floor Chicago, IL 60602
Phone Number (312) 423-1565
Web Address
View Prospectus: Basis Global Technologies, Inc.
Financial Information
Market Cap
Revenues $506.8 mil (last 12 months)
Net Income $33.8 mil (last 12 months)
IPO Profile
Symbol BASI
Exchange NASDAQ
Shares (millions): 0.0
Price range $0.00 - $0.00
Est. $ Volume $100.0 mil
Manager / Joint Managers Goldman Sachs/ BofA Securities/ RBC Capital Markets/ BMO Capital Markets/ Stifel/ Needham & Co.
CO-Managers Loop Capital Markets/ Academy Securities/ C.L. King & Associates/ Ramirez & Co./ Siebert Williams Shank
Expected To Trade:
Status: Withdrawn
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
SCOOP Rating
Rating Change