We operate the largest pet-focused online retail business in China’s pet market in terms of GMV in 2019, according to Frost & Sullivan, seamlessly connecting over 410 brand partners with pet parents in China since our inception and up to June 30, 2020.

Over 10 years ago, we set out to build Boqii with the simple goal of connecting China’s fast-growing “1^st generation” of pet parents who were taking more interest in the wellness and happiness of their pets. As we attracted more users to our community, we began to think about ways to help them get exactly what they were looking for — everything from pet foods to toys, vitamins to shampoos. It did not take us long to create the first pet-focused online retailer in China. When we launched online retail in 2008, our goal was not just to attract one-time shoppers but to turn them into lifelong customers—through providing a truly tailored shopping experience where they would never dream of shopping elsewhere. At the core of our retail model is to provide an engaging and inspiring shopping destination that any generic retailer is not, through our deep understanding of the connections that pet parents have with their pets.