Since our founding in 2000, we have gained significant brand recognition in Italy but particularly in the Milan metropolitan area and the Lombardy region. The Brera FC registered trademark, “Brera Football Club,” which we own and license to Brera FC, has achieved widespread recognition, as confirmed by opinion polls that we commissioned. Based on these polling results, Brera FC is clearly recognized as “the third team of Milan,” and also as a sports brand particularly attentive to social initiatives. The relevance of the brand is not only local or national, but also global, as indicated by the high number of international followers on social media, such as Facebook, Instagram, YouTube, and Twitter, and substantial foreign press coverage.
*Note: The term “football” means the sport commonly referred to as “soccer” in the United States.
**Note: Revenue and net loss figures are in U.S. dollars for the 12 months that ended June 30, 2022.
(Note: Brera Holdings PLC filed an F-1/A dated Jan. 10, 2023, in which it stated that it is using $5.00 as its assumed IPO price, given market volatility. In that Jan. 10, 2023, filing, Brera raised the low end of its price range to $5.00 from $4.00 so the price range was changed to $5.00 to $6.00 on 1.5 million shares. Brera Holdings PLC filed its F-1 and disclosed terms for its IPO on Nov. 4, 2022; it submitted confidential IPO documents to the SEC in August 2022.)