We are a category leader in the girl’s fashion jewelry and accessories market with strong brand recognition among our core demographic – Generation Z, which includes girls from age 5-17 and women from age 18-24. According to surveys commissioned by Claire’s and conducted by The Morning Consult LLC, we enjoy between 82% and 99% brand awareness among 13- to 17-year-old girls, women 18 and over, and mothers with children aged 3 to 12 in the United States, the United Kingdom and France.
Our Claire’s® brand is viewed by many as synonymous with self-expression. Although Generation Z is our primary target, our brand appeals to consumers of all ages around the world. Our products are regularly featured in editorial coverage, social media and fashion periodicals relevant for our target audience. We believe there is an opportunity to further leverage our brand by extending into additional categories to capture a larger share of spending from or influenced by Generation Z consumers. In 2020, according to Euromonitor, the total addressable market of the jewelry, apparel accessories, color cosmetics, toys and writing instruments product categories was approximately $450 billion, with jewelry representing about $288 billion.
We believe we are the leading retail piercing destination, providing customers with a safe and affordable experience from a brand they trust. Ear piercing is a memorable life experience that we believe establishes a lifelong connection between customers and our brand. We offer piercing in all of our stores in North America and in over 98% of our stores in Europe. We believe our highly trained associates and over 40 years of piercing experience have made us a desirable destination worldwide for a variety of piercing services.
As of April 30, 2022, we had 1,761 company-operated stores, which included 335 store-in-stores, in North America, and in Europe, we had 871 company-operated stores, which included 9 store-in-stores. We also sell our merchandise via e-commerce and our concession partners, including Walmart and CVS.
(Note: Claire’s filed an S-1/A dated July 11, 2022, with updated financial statements for three-month period ending April 30, 2022. Claires Inc. (also known as Claire’s Holdings LLC) filed its S-1 on Sept. 29, 2021; it filed confidential IPO papers on July 20, 2021. **Worth noting: Claire’s previously filed to go public in 2013, but the company later withdrew that IPO.)
|Industry:||RETAIL-APPAREL & ACCESSORY STORES|
|Address||2400 West Central Road Hoffman Estates, IL 60192|
|Phone Number||(847) 765-1100|
|View Prospectus:||Claire’s Inc.|
|Revenues||$1487.64 mil (last 12 months)|
|Net Income||$88.59 mil (last 12 months)|
|Price range||$0.00 - $0.00|
|Est. $ Volume||$100.0 mil|
|Manager / Joint Managers||Goldman Sachs/ Citigroup/ Cowen/ Guggenheim Securities/ Piper Sandler/ Telsey Advisory Group|
|CO-Managers||Siebert Williams Shank|
|Expected To Trade:|
|Quiet Period Expiration Date:||Available only to Subscribers|
|Lock-Up Period Expiration Date:||Available only to Subscribers|
|SCOOP Rating||Available only to Subscribers|
|Rating Change||Available only to Subscribers|