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(Incorporated in the Cayman Islands)
We pride ourselves on delivering a leading retail experience through a modern and convenient shopping experience across multiple purchase occasions and strive to exceed our customers’ expectations. We seek to provide a “one-stop shop” retail destination through conveniently located stores that offer a full convenience assortment. Our offerings are supported by three core pillars:
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Convenience: A one-stop destination for packaged food and beverage, tobacco products, toiletries, household items and other non-fuel, non-prepared food items (“Grocery & Merchandise”), prepared food, ready-to-eat meals, bakery items, as well as hot, cold and frozen dispensed beverages (“Foodservice”), and fuel (“Fuel”) and other ancillary services
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Quality: A commitment to operational excellence, well-invested facilities and a leading customer experience
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Performance: Continuous investment in efficient operations and advanced technologies, including machine learning, automated decision-making technology and artificial intelligence algorithms, models and technologies (collectively, “AI”) to drive results
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Who We Are
With leading positions in highly attractive markets, Cumberland Farms is one of the world’s largest independent convenience retailers, operating more than 3,200 sites across the United States and Europe as of March 31, 2026. We exist to serve the needs of our customers, and we invest in what matters to them, offering a broad range of great value, high quality products with a focus on convenience and excellent customer service.
We have developed a strong brand identity across these attractive markets with an extensive network of stores throughout the United States and Europe. Across these regions, we hold a significant market position, ranking #5 in the United States and #4 in Europe by store count according to the Top 100 Convenience Retailers by NACS as of December 2025 and Straits Research as of December 2025, respectively. We benefit from strong regional presence and density in key geographies, including the Northeast in the United States, and Germany and Benelux in Europe. Our position is supported by strategically located high-volume sites, attractive underlying real estate, curated in-store offerings and a growing Foodservice offering that we believe provides a meaningful opportunity for future revenue and same store margin growth and contributes to a balanced gross profit mix across our fuel and in-store offerings.
We believe our brand identity in the United States convenience store industry is strongest in the high-density Northeast market where we operate under our premium positioned flagship Cumberland Farms brand. In Europe, we operate in markets with limited new entrants and high natural barriers to entry, and our competitive position is further reinforced by investments in superior quality operations and customer experience to differentiate us against our competition.
We began our journey as Euro Garages in 2001, when Zuber Issa acquired a single forecourt site in Bury, England and was subsequently joined in the business by his brother Mohsin Issa. From the outset, we built credibility through strategic fuel partnerships with BP, Texaco, and Shell. We then expanded into food and convenience retail through partnerships with SPAR and Subway, later scaling our Foodservice offering through Burger King and Starbucks franchises. These well-known brands enabled us to create a compelling one-stop destination for Grocery & Merchandise, Foodservice and Fuel, and these relationships remain core to our business today. During our first 15 years as Euro Garages, growth was driven primarily by United Kingdom-focused acquisitions, including Esso and Shell sites, expanding our network to more than 350 locations by 2015.
Our transformation into a global platform began in 2016 with the merger of Euro Garages with European Forecourt Retail Group forming EG Group. This transaction added approximately 1,100 sites across Western Europe to our portfolio. As EG Group, we continued to scale rapidly, acquiring more than 2,000 additional Esso sites across Germany and Italy. In 2018, we expanded beyond Europe for the first time, entering the United States through the acquisition of Kroger’s convenience business and Australia through the acquisition of Woolworths’ petrol operations. This phase of growth culminated in the acquisition of Cumberland Farms in the United States in 2019, resulting in a diversified global portfolio of more than 6,600 sites across Europe, North America, and Australia by 2022.
In 2023, the Group made a strategic decision to focus on core geographies, strengthen its balance sheet and reposition its business for the next phase of consistent and sustainable growth in its highest-conviction markets. The Group then embarked on a series of significant divestitures, including the sale of the majority of its United Kingdom business in mid-2023, the sale of its Italian business in 2025, and agreements to sell its Australian business in 2025, its French business and remaining United Kingdom operations in 2026. Following this portfolio transformation, we now operate a more focused geographic footprint across the United States, Germany and Benelux, as well as a unified operating and brand identity.
Note: Net loss and revenue are in U.S. dollars for the 12 months that ended on March 31, 2026.
(Note: Cumberland Farms Ltd. filed its F-1 for its IPO on July 2, 2026, without disclosing the terms. Estimated proceeds are $100 million, a placeholder figure. Some IPO pros have estimated that Cumberland Farms’ IPO could raise between $750 million and about $1 billion.)
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