D-MARKET Electronic Services & Trading (Hepsiburada)

General Information

Founded in 2000, Hepsiburada is one of the early pioneers of digitalization of commerce in Turkey. It has become a household brand in the country. Our brand, which means “Everything is Here,” is synonymous with a seamless online shopping experience.

Hepsiburada scored 96% for aided brand awareness (with the two closest competitors in Turkey scoring 95% and 92%, respectively), 78% for spontaneous brand awareness (with the two closest competitors in Turkey scoring 74% and 63%, respectively) and 91% for highest preference score (with the two closest competitors in Turkey scoring 89% and 87%, respectively), according to FutureBright Research Brand Health Report in 2020. It has been named Turkey’s favorite e-commerce brand several times by Mediacats’ Lovemark, a survey that aims to reveal the brands consumers value within a given category. Supported by the strength of our brand, we benefit from substantial organic traffic, with approximately 70% of traffic being unpaid traffic, for the three months ended March 31, 2021.

(Note: D-MARKET Electronic Services & Trading, also known as Hepsiburada, priced its IPO on June 30, 2021, in line with the terms in its prospectus: 56.7 million shares at $12 – the mid-point of its $11-to-$13 range – to raise $680.4 million.)

Industry: Retail - Internet & Mobile - Goods and Services
Employees: 2572
Founded: 2000
Contact Information
Address Kuştepe Mahallesi Mecidiyeköy Yolu Cadde no: 12 Kule 2 K2 Şişli 34387 Istanbul, Turkey
Phone Number +90 (0) 212 304 20 00
Web Address https://www.hepsiburada.com/
View Prospectus: D-MARKET Electronic Services & Trading (Hepsiburada)
Financial Information
Market Cap $3432.0mil
Revenues $788.68 mil (last 12 months)
Net Income $-74.59 mil (last 12 months)
IPO Profile
Symbol HEPS
Exchange NASDAQ
Shares (millions): 56.7
Price range $12.00 - $12.00
Est. $ Volume $680.4 mil
Manager / Joint Managers Morgan Stanley/ J.P. Morgan/ Goldman Sachs/ BofA Securities/ UBS Investment Bank
CO-Managers -
Expected To Trade: 7/1/2021
Status: Priced
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
SCOOP Rating
Rating Change