We are a holding company incorporated as an exempted company under the laws of the Cayman Islands. As a holding company with no material operations of our own, we conduct substantially all of our operations through our operating entities established in the PRC, primarily Shanghai Fendan.

We provide marketing, intermediary and technology services to customers which are merchants and financial institutions primarily servicing certain Focused Industries, including (i) the wedding industry, such as full-service wedding venues (one-stop wedding services offering wedding venues, wedding planning, makeup, wedding video and photography, flowers, guest hotels and other wedding related services) and pre-wedding photography; (ii) the continuing education industry, and (3) the family healthcare industry, especially in the realm of postpartum care.

Our service portfolio is composed of (1) intermediary services through our Aifendan Platform — an interactive transaction platform facilitating transactions among individual consumers, merchants and financial institutions in the Focused Industries (the “Intermediary Services”); (2) marketing and promotion services (collectively, “Marketing Services”), including but not limited to, advertisement design, production and distribution, marketing and promotion of products and/or services, and customer acquisition; and (3) system and technology services, including the development, maintenance and upgrade of business management system and related software, such as enterprise resource planning (“ERP”) and software as a service (“SaaS”) systems, and the corresponding technology services and supports (collectively, the “Technology Services”).

Consumers, especially those between the ages of 20 – 40 who are at the stage in their lives where marriage and career development are at the forefront, often have financing needs to support their plans for weddings, continuing education and family health-related matters. Our Aifendan Platform, launched in July 2016, accessible by individual consumers through invitation from merchants via scanning unique QR codes, is an interactive system where the individual consumers are offered a “Purchase before Payment” option to purchase products and/or services now from merchants utilizing our services and then make installment payments later through financing services provided by our cooperating financial institutions. As of September 30, 2022, we had approximately 218,210 registered consumers (which constitute all the consumers registering on our Aifendan Platform, of which approximately 52% have completed transactions with us and approximately 48% who have not conducted or completed any transactions with us) and more than 3,850 registered merchants (which constitute all the merchants registering on our Aifendan Platform, of which 57% have conducted transactions through us and approximately 43% have not conducted any transactions through us) on our Aifendan Platform, and have established collaboration with 12 financial institutions, including one consumer finance company, two trust companies, five commercial factoring companies, and four micro-lending companies.

Our customers include (i) merchants primarily providing wedding, continuing education and family healthcare services, and (ii) financial institutions, including trust companies, commercial factoring companies, micro-lending companies and consumer finance companies, covering most developed areas of China, such as Beijing, Shanghai, Hangzhou, Nanjing, Guangzhou, Shenzhen, Tianjin, Hebei province and the southwest area of China. We seek to expand our customer base into additional second-tier cities of China in 2022, and third-tier and fourth-tier cities of China from 2023.