We conduct all of our operations through our Hong Kong operating subsidiary, which provides digital marketing solutions focused on interactive campaign design and execution, as well as non-interactive advertising formats. Within the digital marketing ecosystem, we operate as an intermediate service provider. Our direct customer relationships are with third-party advertising agencies, which engage us to develop advertising content and deliver campaigns for their end-client brands.

As of the date of this prospectus, we have served over 30 brands in multiple industries, including but not limited to beauty and personal care, food and beverage retail, travel and leisure, education and training, financial services, industrial manufacturing, home improvement, and consumer electronics.

Since September 2024, we have offered a service model that applies artificial intelligence generated content (“AIGC”) tools to create customized, interactive marketing experiences. These experiences, such as mini-games and other digital assets, place brand elements like mascots, product features, and key messages directly within the user journey. They are designed to promote active participation with incentives that may include coupons or points, which are provided by brand advertisers, awarded upon completion. For example, a sports brand campaign may feature a parkour mini-game with levels and missions that highlight product attributes such as lightweight construction and durability, with targeting configured for the brand’s priority audience segments and distribution tailored to the channels where those segments are most active. As of the date of this prospectus, we are utilizing an AIGC platform (the “AIGC Platform”) for content creation, which was developed by an independent third-party provider and is owned by Feline Culture HK. The AIGC Platform uses licensed content libraries provided by the third-party developer, and is used internally by our teams to support service delivery. The AIGC Platform is not offered to customers as a stand-alone product.

Our AIGC-assisted workflow automates portions of content generation and assembly to support rapid production of high-volume interactive materials. The AIGC Platform features visual, drag-and-drop tooling that allows non-engineering staff to configure scenes, game logic, and reward rules, minimizing the need for manual scripting or custom code. Built on a library containing more than 6,000 creative templates, over 200 interactive mini-game formats, and more than 100 marketing components such as spin-style interaction, click-to-unlock feature and interactive reward reveal, the AIGC Platform enables fast and flexible content creation tailored to diverse brand needs. With locally deployed AI models embedded into the system, we can further customize outputs based on client preferences and product features. We typically deliver new interactive content experiences based on customer requirements, with a fastest delivery time being approximately 24 hours. In addition to speed and flexibility, we utilize performance metrics provided by third-party media suppliers to monitor campaign effectiveness. Although we do not make adjustments during the campaign period, we review participation rates, conversion metrics, and return on ad spend to evaluate outcomes. These data points form the basis of our iterative process, allowing us to enhance creative content, optimize mechanics, and refine targeting strategies in subsequent campaigns. This data-driven approach allows us to support enhanced campaign performance, and improves return on marketing investments.

We execute campaigns for brand customers through third-party advertising agencies, which engage us to design, deliver, and optimize interactive marketing campaigns for their end-client brands pursuant to specified deliverables, schedules, and performance standards. This structure reduces the operational burden associated with managing a large number of direct customer relationships and allows us to focus on campaign execution and delivery, while resulting in a degree of customer concentration.

We act as a principal in these arrangements, bearing primary responsibility for the execution and performance of campaigns, and recognizes revenue on a gross basis over the contract term as performance obligations are satisfied. We manage campaign execution and delivery, and source advertising and promotional placements through independent third-party media suppliers. Our service model coordinates several core functions: