Heartland Media Acquisition Corp.

General Information

We intend to focus on the media, entertainment and sports sectors. Our management team and Board of Directors (our “Board”) has had significant success sourcing, acquiring, growing and monetizing companies across these sectors. We have particular expertise in television broadcasting, and in local media generally. We believe this experience makes us well suited to identify, source, negotiate and execute an initial business combination with the ultimate goal of pursuing attractive risk-adjusted returns for our stakeholders.

Mr. Robert S. Prather Jr., CEO, has extensive experience in the media, entertainment and sports industry. He is the former CEO of Gray Television, which focused on acquiring No. 1-ranked TV stations in college towns and state capitals. Following his tenure at Gray, Mr. Prather formed Heartland Media LLC in 2013. He partnered with MSouth Equity Partners to help grow the business. Under Mr. Prather’s leadership, Heartland Media acquired its first television station in 2013, and from 2014 to 2017, it acquired 10 additional television stations for total consideration of $220 million. Mr. Prather led the sale of 11 television stations by Heartland Media in February 2020 for $305 million cash.
(Note: Heartland Media Acquisition Corp. priced its downsized SPAC IPO on Jan. 20, 2022, in line with the terms in its amended prospectus: 17.5 million units at $10 each to raise $175 million. Heartland Media Acquisition had cut its SPAC IPO’s size to 17.5 million units, down from 20 million units initially, in an S-1/A filing dated Jan. 18, 2022. The deal’s size was cut by about 13 percent.)
Employees: 0
Founded: 2021
Contact Information
Address 3282 Northside Pkwy Suite 275 Atlanta, GA 30327
Phone Number (470) 355-1944
Web Address
View Prospectus: Heartland Media Acquisition Corp.
Financial Information
Market Cap $225.0mil
Revenues $0 mil (last 12 months)
Net Income $0 mil (last 12 months)
IPO Profile
Symbol HMA.U
Exchange NYSE
Shares (millions): 17.5
Price range $10.00 - $10.00
Est. $ Volume $175.0 mil
Manager / Joint Managers BofA Securities/ Moelis & Co.
CO-Managers -
Expected To Trade: 1/21/2022
Status: Priced
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
SCOOP Rating
Rating Change