Instacart, Inc. (Maplebear Inc.)

General Information

Instacart is powering the future of grocery through technology. We partner with retailers to help them successfully navigate the digital transformation of their businesses.

Instacart was founded in 2012 to bring the grocery industry online and help make grocery shopping effortless. We started by understanding what consumers want and then built enterprise-grade technologies that allow retailers to meet those needs. We want to enable any retailer, large or small, to drive success both online and in-store and serve their customers better in all of the ways they choose to shop. Today, more than 1,400 national, regional, and local retail banners9 that collectively represent more than 85% of the U.S. grocery market partner with Instacart.10 We have demonstrated our ability to help our retail partners drive strong growth and stay competitive in a complex and increasingly digital industry. Our GTV, representing the online sales we power for all of our retail partners, grew at a compound annual growth rate, or CAGR, of 80% between 2018 and 2022, compared to 50% for the overall online grocery market and 1% for offline grocery.11 In 2022, we generated approximately $29 billion of GTV, which makes Instacart the leading grocery technology company in North America.12

Instacart invented a new model for online grocery shopping by offering consumers on-demand delivery from the stores they know and trust. We help our retail partners reach 7.7 million monthly active orderers who spend approximately $317 per month on average on Instacart.13 Retailers reach customers through both Instacart Marketplace, where customers can shop from their favorite retailers through our app or website, and retailers’ owned and operated online storefronts that are powered by Instacart Enterprise Platform, our end-to-end technology solution encompassing eCommerce, fulfillment, Connected Stores, ads and marketing, and insights.

When shopping for groceries, consumers want selection, quality, value, and convenience, and they shop in many different ways. Instacart started as a way for households to conveniently manage their weekly grocery shopping, a recurring and high order value consumer use case. Today, customers can place orders for delivery or pickup across a variety of use cases including the weekly shop, bulk stock-up, convenience, and special occasions. Customers can select the fulfillment option and speed that best serve their needs. For example, a busy parent may prefer the reliability of having their family’s groceries delivered every Sunday, but if they need a few items in the middle of the week, they can trust Instacart to help deliver the items they need with priority delivery (as fast as 30 minutes). Each order can be shopped for and delivered with care by one of the hundreds of thousands of shoppers who value the flexible earnings opportunities that Instacart provides.14

*Note: Revenue and net income figures are for the 12 months that ended June 30, 2023.

(Instacart, Inc. (parent Maplebear Inc.) priced its IPO at $30.00 a share – the top of its recently raised price range of $28.00 to $30.00 – and priced 22.0 million shares – the same number of shares in the prospectus – to raise $660 million on Sept. 18, 2023.)

(Instacart, Inc. (parent Maplebear Inc.) filed an S-1/A on Sept. 15, 2023, raising the price range for its IPO to $28.00 to $30.00 – up from $26.00 to $28.00 – and keeping the number of shares at 22.0 million (14.1 million offered by the company and 7.9 million shares offered by selling stockholders) – to raise $638.0 million, if priced at the $29.00 mid-point of the new price range.)

(Instacart, Inc. (parent Maplebear Inc.) filed an S-1/A on Sept. 11, 2023, disclosing terms for its IPO: 22.0 million shares at a price range of $26.00 to $28.00 to raise $594.0 million, assuming pricing at the $27.00 mid-point. Instacart expects to raise an estimated $380.7 million from the sale of the company’s 14.1 million shares, if the IPO is priced at the $27.00 mid-point. Instacart will NOT receive any proceeds from the sale of the selling stockholders’ 7.9 million shares, which could bring in about $213.3 million if their 7.9 million shares are sold at the $27.00 mid-point.)

(Instacart, Inc. (parent Maplebear Inc.) filed its S-1 on Aug. 25, 2023, without disclosing terms for its IPO. Wall Street pros estimate that the IPO could raise up to about $1.0 billion.)

Employees: 3486
Founded: 2012
Contact Information
Address 50 Beale Street, Suite 600 San Francisco, California 94105
Phone Number 888) 246-7822
Web Address
View Prospectus: Instacart, Inc. (Maplebear Inc.)
Financial Information
Market Cap $8293.8mil
Revenues $2900.0 mil (last 12 months)
Net Income $596.0 mil (last 12 months)
IPO Profile
Symbol CART
Exchange NASDAQ
Shares (millions): 22.0
Price range $30.00 - $30.00
Est. $ Volume $660.0 mil
Manager / Joint Managers Goldman Sachs/ J.P. Morgan/ BofA Securities/ Barclays/ Citigroup/ Baird/ JMP Securities/ LionTree/ Oppenheimer & Co. Piper Sandler/ SoFi/ Stifel
CO-Managers Blaylock Van/ Drexel Hamilton/ Loop Capital Markets/ R.Seelaus & Co./ Ramirez & Co./ Stern/ Tigress Financial Partners
Expected To Trade: 9/19/2023
Status: Priced
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
SCOOP Rating
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