Interactive Strength, Inc. (FORME)

General Information

Our mission is to reinvent how we take care of ourselves through the power of coaching and to usher in a new era of health, happiness, and longevity.

We are Forme, a digital fitness platform that combines premium connected fitness hardware products with personal training and coaching (from real humans) to deliver an immersive experience and better outcomes for both consumers and trainers. We believe we are the pioneer brand in the emerging sector of virtual personal training and health coaching and that our products and services are accelerating a powerful shift towards outcome-driven fitness solutions.

The Forme platform delivers an immersive and dynamic at-home fitness experience through our VOD content, curated personalized fitness programming, Live 1:1 personal training, and other health coaching services, which are accessible via download or streaming through our connected fitness hardware products and via streaming through the Forme Studio app, which is available through iOS mobile devices and most iOS tablets and computers.

We offer two connected fitness hardware products, the Forme Studio (fitness mirror) and the Forme Studio Lift (fitness mirror and cable-based digital resistance). Both products are designed to provide a more integrated and immersive experience than similar connected fitness products currently on the market. The Forme Studio features a 43-inch 4K ultra high definition (“UHD”) touchscreen display, which is among the largest and highest definition screens in the connected fitness equipment market, and two front-facing 12 megapixel (“MP”), wide angle cameras designed to facilitate seamless live interaction with a trainer. The Forme Studio Lift also features two cable-based resistance arms that can provide up to 100 pounds of resistance per arm. Sales of our connected fitness hardware products have accounted for the substantial portion of our revenue to date.

In addition to our connected fitness hardware products, we offer video on-demand (“VOD”) classes, personal training, and expert health coaching. Our health coaching services encompass guidance and coaching on nutrition, recovery, sleep, and other health and lifestyle categories. Personal training currently comprises the majority of our health coaching services. All members who purchase the Forme Studio and Forme Studio Lift are able to access our VOD content library by creating a Forme account and signing up for our monthly membership. Once on the platform, each member is matched with a Fitness Concierge who works to understand specific needs and goals and then curates weekly fitness plans, comprised of On-Demand classes from our VOD content library. Our VOD content library includes hundreds of On-Demand classes spanning a wide range of modalities, including strength, recovery, barre, mind, Pilates, yoga, and other specialty categories.

For members who desire additional personalization, we recently launched our Custom Training offering which connects members with our personal trainers and is an upgrade to the VOD membership. This offering is currently charged at $149 per month and includes full access to the VOD content library.

*Note: Net loss and revenue figures are for the year that ended Dec. 31, 2022.

(Note: Interactive Strength, Inc. priced its micro-cap IPO at $8.00 – the top of its $6.00-to-$8.00 range – on 1.5 million shares – the number of shares in the prospectus –  to raise $12.0 million on Thursday night, April 27, 2023. Background: A week ago, Interactive Strength, Inc., doing business as Forme, cut its IPO to 1.5 million shares – down from 2.0 million shares – and kept the price range at $6.00 to $8.00 – to raise $10.5 million ( down from $14.0 million under the IPO’s initial terms) – according to an S-1/A filing dated April 19, 2023. Interactive Strength set terms for its IPO – 2.0 million shares at $6.00 to $8.00 – in an S-1/A filing dated Feb. 1, 2023. Interactive Strength, d/b/a Forme, filed its S-1 on Jan. 17, 2023; a confidential IPO filing was submitted on Nov. 2, 2022. )

Industry: Electrical Equipment
Employees: 121
Founded: 2017
Contact Information
Address 1005 Congress Avenue Suite 925 Austin, Texas 78701
Phone Number (310)-697-8655
Web Address
View Prospectus: Interactive Strength, Inc. (FORME)
Financial Information
Market Cap $94.47mil
Revenues $0.7 mil (last 12 months)
Net Income $-58.23 mil (last 12 months)
IPO Profile
Symbol TRNR
Exchange NASDAQ
Shares (millions): 1.5
Price range $8.00 - $8.00
Est. $ Volume $12.0 mil
Manager / Joint Managers Aegis Capital Corp.
Expected To Trade: 4/28/2023
Status: Priced
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
SCOOP Rating
Rating Change