(Note: This is an IPO, but it is a unit offering. IPOScoop has NO CALL on unit offerings. In this offering, each unit will consist of one ordinary share and one warrant to buy one ordinary share.)

We are an e-commerce consumer products goods, or CPG, company, operating primarily on the Amazon platform. We were incorporated in Israel in March 2021, under the name Jeffs’ Brands Ltd, to serve as the holding company of three other e-commerce companies that operate online stores for the sale of various consumer products on the Amazon online marketplace, utilizing the Fulfillment by Amazon, or FBA model — Smart Repair Pro, or Smart Repair Pro, purex Corp., or Purex, and Top Rank Ltd, or Top Rank.

In addition to executing the FBA business model, we utilize A.I. and machine learning technologies to analyze sales data and patterns on the Amazon marketplace in order to identify existing stores, niches and products that have the potential for development and growth, and for maximizing sales of existing proprietary products. We also use our own skills, know-how and profound familiarity with the Amazon algorithm and all the tools that the FBA platform FBA has to offer. In some circumstances we scale the products and improve them.

Our revenues for the six months ended June 30, 2021 were $1,910 compared to $1,156 for the six months ended June 30, 2020, an increase of $754. Our revenues for the year ended December 31, 2020 were $2,289 compared to $670 for the year ended December 31, 2019, an increase of $1,619.

Our net profit and total comprehensive loss for the six months ended June 30, 2021 was $851, compared to loss of $45 for the period ended June 30, 2020, an increase of $806. Our net profit and total comprehensive profit for the year ended December 31, 2020 was $112, compared to loss of $49 for the period ended December 31, 2019, an increase of $161.