Kidpik offers subscription services for children’s clothing, including shoes, for girls and boys in sizes 2T-16.
Kidpik styles and delivers outfits directly to members’ doors. To determine what members will receive in a subscription box, consumers take a 3-minute style quiz on www.kidpik.com, which provides us information about silhouettes, colors, prints, fits, level of sparkle, favorite looks, and other style preferences they or their kids may have. Members then select a box delivery frequency that works best for them – every 4, 6, or 12 weeks, and enter their shipping and payment information. Our stylists, in conjunction with our propriety algorithm, select coordinating, mix-&-match outfits which are personalized to each child’s unique style preferences. Using our own warehouse facility and management team, we ensure that each box is packed consistently. The outfits in the box are picked by our stylists and are a surprise to our members when they receive their box. The box of personalized fashion is shipped based on our members’ chosen frequency. Members pay no styling, shipping, return or exchange fees for their boxes and only pay for what they keep. If a member would like to return or exchange any item, it is free. They are only required to put the items into a pre-paid USPS bag, which we provide upon delivery, and drop it in a USPS mailbox. Starting on Aug. 24, 2021, we began testing a styling fee charge to new members that is credited toward items they purchase. All current active subscription members have been grandfathered into our prior pricing model and are provided use of our styling service for free.
Ezra Dabah, our CEO and chairman, our principal stockholder, currently controls approximately 93.7% of the voting power of our capital stock (based on shares of common stock outstanding as of Oct. 29, 2021) and will control approximately 71.9% of the combined voting power of our capital stock upon completion of this offering. Mr. Dabah is also the CEO of Nina Footwear. He is the former CEO and chairman of The Children’s Place.
(Note: Kidpik upsized its IPO at pricing on Nov. 10, 2021, by pricing 2.12 million shares, up from 1.67 million in the prospectus, at $8.50 – near the low end of its $8-to-$10 price range – to raise $18.02 million.)
|Industry:||Retail - Online clothing subscription service|
|Address||200 Park Avenue South, 3rd Floor New York, New York 10003|
|Phone Number||(212) 399-2323|
|View Prospectus:||Kidpik Corp.|
|Revenues||$21.49 mil (last 12 months)|
|Net Income||$-5.17 mil (last 12 months)|
|Price range||$8.50 - $8.50|
|Est. $ Volume||$18.0 mil|
|Manager / Joint Managers||EF Hutton (A division of Benchmark Investments)|
|Expected To Trade:||11/11/2021|
|Quiet Period Expiration Date:||Available only to Subscribers|
|Lock-Up Period Expiration Date:||Available only to Subscribers|
|SCOOP Rating||Available only to Subscribers|
|Rating Change||Available only to Subscribers|