Krispy Kreme, Inc.

General Information

(Note: Krispy Kreme, Inc., became a publicly traded company again – for the second time it its 83-year history – with the pricing of its IPO on June 30, 2021. The company was taken private in 2016 by JAB Holding Co., a European investment fund. JAB sold stock in the IPO. After the IPO, JAB is still the controlling shareholder.)

Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Over its 83-year history, Krispy Kreme has developed a broad consumer base, selling 1.3 billion doughnuts across 30 countries in fiscal 2020. We are an omni-channel business operating through a network of doughnut shops, partnerships with leading retailers, and a rapidly growing e-Commerce and delivery business. We believe that we have one of the largest and most passionate consumer followings today, exemplified by the over 38 billion total media impressions generated by Krispy Kreme in fiscal 2020. As an affordable indulgence enjoyed across cultures, races, and income levels, we believe that Krispy Kreme has the potential to deliver joyful experiences across the world.

Krispy Kreme doughnuts are world-renowned for their freshness, taste and quality. Our iconic Original Glazed doughnut is universally recognized for its melt-in-your-mouth experience. One differentiating aspect of the Original Glazed® doughnut is its ability to be served hot. In our Hot Light Theater Shops, we produce fresh Original Glazed doughnuts right in front of our guests and turn on our iconic “Hot Now” light to let the world know that our doughnuts are hot and ready. We dedicate ourselves to providing the freshest and most awesome doughnut experience imaginable, with 73% of our surveyed customers, in a 2021 survey conducted by the Company, reporting that if they could eat only one doughnut brand for the rest of their life, they would choose Krispy Kreme.

(Krispy Kreme priced its IPO on June 30, 2021, at $17 – far below its $21-to-$24 range – on 29.41 million shares, up from the 26.7 million shares in the prospectus, to raise $499.97 million – or roughly $500 million.  This was $100 million less than its estimated IPO proceeds of $600.08 million, if the IPO had been priced at the mid-point of its range.)


Industry: Retail - Food Stores
Employees: 21000
Founded: 1937
Contact Information
Address 2116 Hawkins Street Charlotte, North Carolina 28203
Phone Number (800) 457-4779
Web Address
View Prospectus: Krispy Kreme, Inc.
Financial Information
Market Cap $3620.03mil
Revenues $1122.04 mil (last 12 months)
Net Income $-60.94 mil (last 12 months)
IPO Profile
Symbol DNUT
Exchange NASDAQ
Shares (millions): 29.4
Price range $17.00 - $17.00
Est. $ Volume $500.0 mil
Manager / Joint Managers J.P. Morgan/ Morgan Stanley/ BofA Securities/ Citigroup/ BNP Paribas/ Deutsche Bank Securities/ Evercore/ Goldman Sachs/ HSBC/ Truist Securities/ Wells Fargo Securities
CO-Managers Capital One Securities/ C.L. King & Associates/ Credit Agricole CIB/ Mischler Financial Group, Inc./ MUFG/ Ramirez & Co./ Santander/ Siebert Williams Shank
Expected To Trade: 7/1/2021
Status: Priced
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
SCOOP Rating
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