(Incorporated in Delaware)

Liftoff is a mission-critical growth monetization engine for the app economy. Our AI-powered platform is designed to serve all verticals in the app ecosystem and is fully integrated to drive differentiated advertising performance for our customers across the app economy. We deliver profitable users for app advertisers and help to maximize advertising revenue for apps that monetize with ads. At each of December 31, 2023, and December 31, 2024, and September 30, 2025, over 1,000 marketers used our platform to acquire new users, and over 105,000 apps at the end of 2023, over 125,000 apps at the end of 2024, and over 140,000 apps at the end of 2025, respectively, have integrated our software development kit (“SDK”) to monetize their media inventory. Through these SDK integrations, in the fourth quarter of 2025, our platform connects to roughly 1.4 billion daily active users worldwide. We are built to grow as our customers grow: our models are continually improving, which enables us to deliver better performance for our customers, expanding our market opportunity and strengthening our role in the app economy.

Note: Net loss and revenue figures are for the 12 months that ended Sept. 30, 2025.

(Note: Liftoff Mobile filed its S-1 for its IPO on Jan. 13, 2026, without disclosing the terms. Estimated proceeds are $100 million, a placeholder figure. Some IPO pros believe that this IPO could raise over $300 million to slightly over $400 million.)