We offer supply chain services to the apparel industry – yarn products and finished garments – in China. (Incorporated in the Cayman Islands)

We are a provider of SCM services in the apparel industry delivering a one-stop solution to our customers for a broad range of yarn products, textiles and finished garments. (SCM stands for supply chain management.)

Our service offerings encompass every key aspect of the supply chain of these products: market trend analysis, product design and development, raw material sourcing, production and quality control, and logistics management. Through our integrated capabilities, we provide end-to-end supply chain solutions that are tailored to meet our customers’ unique needs.

Competitive Strengths

We believe the following competitive strengths contribute to our success and differentiate us from our competitors:

•        We have a vertically integrated operation to provide one-stop apparel SCM services;

•        We work with a diverse range of quality suppliers to address different customer demands;

•        We are capable of turning a design concept into finished garments under a short lead time; and

•        Our management members have deep industry knowledge and proven track records.

Our Strategy

We intend to accomplish our goals by pursuing the following strategies:

•        Broaden our customer base and strengthen our customer relationships;

•        Maintain a quality supplier base and develop strategic relationships with suppliers;

•        Enhance quality of apparel products and efficiency of their production; and

•        Integrate sustainability aspects into product sourcing and environmental marketing.

Corporate History and Structure 

We are the knitwear business of a group of companies founded by our Controlling Shareholders, in the 1980s. Our business was launched in 2013 through Multi Ridge, a Hong Kong company then wholly-owned by our Controlling Shareholders. In 2014, Multi Ridge established New Brand as its wholly-owned subsidiary in the PRC. Since its establishment, New Brand has been focusing on providing apparel SCM services in China. For more details, see “Corporate History and Structure”.

 *Note: Net loss and revenue are in U.S. dollars for the fiscal year that ended Sept. 30, 2023.

(Note: Majestic Ideal Holdings named R.F. Lafferty & Co. as a joint book-runner in an F-1/A filing dated June 18, 2024; R.F. Lafferty & Co. will work with joint book-runner WestPark Capital. Background: Majestic Ideal Holdings filed an F-1/A dated Nov. 16, 2023, in which it cut the number of shares – to 2.5 million shares – down from 3.8 million shares initially – and kept the price range at $4.00 to $5.00. In the filing, the company also said that is offering all 2.5 million shares in the IPO. Majestic Ideal Holdings also named WestPark Capital as its sole book-runner, replacing Univest Securities. In the Nov. 16, 2023, SEC filing, the company said that selling shareholders will offer 3.25 million shares through a separate resale prospectus. Majestic Ideal Holdings’ original terms had called for selling shareholders to offer 1.25 million shares – or about a third of the IPO – while the company would offer the remaining 2.5 million shares. Background: Majestic Ideal Holdings filed its F-1 on April 27, 2023.)