MediaAlpha, Inc.

General Information

Our mission is to help insurance carriers and distributors target and acquire customers more efficiently and at greater scale through technology and data science. Our technology platform brings leading insurance carriers and high-intent consumers together through a real-time, transparent, and results-driven ecosystem. We believe we are the largest online customer acquisition channel in our core verticals of property & casualty insurance, health insurance, and life insurance, supporting over $1 billion in Transaction Value across our platform over the last two years.

For the 12-month period ended June 30, 2020, we had 15 of the top 20 largest auto insurance carriers by customer acquisition spend as demand partners on our platform, accounting for 39.6% of our revenue.

We generate revenue by earning a fee for each Consumer Referral sold on our platform. Our revenue is not contingent on the sale of an insurance product to the consumer.

Industry: Insurance Carriers
Employees: 89
Founded: 2014
Contact Information
Address 700 South Flower Street, Suite 640 Los Angeles, California 90017
Phone Number (213) 316-6256
Web Address
View Prospectus: MediaAlpha, Inc.
Financial Information
Market Cap $1115.3mil
Revenues $479.6 mil (last 12 months)
Net Income $36.5 mil (last 12 months)
IPO Profile
Symbol MAX
Exchange NYSE
Shares (millions): 9.3
Price range $19.00 - $19.00
Est. $ Volume $175.8 mil
Manager / Joint Managers J.P. Morgan/ Citigroup/ Credit Suisse/ RBC Capital Markets/ Canaccord Genuity/ William Blair
CO-Managers MUFG
Expected To Trade: 10/28/2020
Status: Priced
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
SCOOP Rating
Rating Change