Through our services, we aim to promote hip-hop culture and its values of love, peace, unity, respect and having fun, and to promote a cultural exchange with respect to hip-hop between the United States and China. We do this mainly by delivering event experiences with significant hip-hop elements to the younger generation.

With the values of hip-hop culture at our core and the younger generation as our primary target audience, we host entertainment events, operate hip-hop related online programs, and provide event planning and execution services and marketing services to corporate clients. We seek to create value for stakeholders in all parts of the hip-hop ecosystem, from fans to artists, corporate clients, and sponsors.

We have in recent years focused on developing and hosting our own hip-hop events. We own an extensive portfolio of intellectual property rights related to hip-hop events, including a stage play, three dance competitions or events, two cultural and musical festivals, and two promotional parties that feature live hip-hop performances in karaoke bars or amusement parks to promote hip-hop culture, and we cooperate with music companies and artists to host various concerts in China; starting from March 2020, we have been developing and operating hip-hop related online programs (collectively, “Event Hosting”). Our concerts and hip-hop events generated an aggregate attendance of 122,000 and 127,930 during the fiscal years ended June 30, 2019 and 2020, respectively, and our online hip-hop programs generated over 100 million views between March 2020 and June 30, 2020. 

(Pop Culture Group upsized its IPO at pricing on June 29, 2021: 6.2 million shares, up from 6.0 million shares in the prospectus, were priced at $6 – the top of its $4-to-$6 range – to raise $37.2 million.)