Reborn Coffee, Inc.

General Information
Business:

(Note: Reborn Coffee’s IPO is a unit offering consisting of 15 million units – shares of common stock and warrants to buy stock. IPOScoop has NO CALL on IPO unit offerings unless they are SPACs or blank-check companies.)

Reborn Coffee is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks and cafes. We are an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. We believe Reborn differentiates itself from other coffee roasters through its innovative techniques, including sourcing, washing, roasting, and brewing our coffee beans with a balance of precision and craft.

In 2015, Jay Kim, our CEO, founded Reborn Coffee. Mr. Kim and his team launched Reborn Coffee with the vision of using the finest pure ingredients and pristine water. We serve customers through our retail store locations in Southern California: Brea, La Crescenta, Glendale, Corona Del Mar, Arcadia, Laguna Woods, and Riverside. Additionally, we expect to begin franchising in 2022 and expect to continue to develop additional retail locations as we expand outside of Southern California. We currently are developing 3 retail locations and have identified an additional 2 locations for expansion. In 2022, we expect to open up to 40 company-operated retail locations. Reborn Coffee continues to elevate the high-end coffee experience. As evidence of our success, we received 1st place traditional still in “America’s Best Cold Brew” competition by Coffee Fest in 2017 in Portland and 2018 in Los Angeles. 

The source of coffee defines specialty coffee. The coffee industry has gone through the first, second, third and fourth waves – ranging from coffee blends and mixes of Robusta and Arabica coffee beans in the first and second waves to single-origin source and one variety of coffee bean (specifically Arabica) in the third wave.  Single-origin beans can focus on specific countries and even on specific regions such as Coban in Guatemala. Arabica beans are considered premier due to the specific requirements for their growth and the high-quality flavor they produce. Arabica coffee is required to be grown in higher, cooler elevations.

Differentiated from other coffee companies, the Reborn Wash Process is the key to creating the clean flavor of our coffee. Our Wash Process is distinguished by the use of magnetized water to wash our green coffee beans when they arrive at the Reborn facility, in order to extract impurities and enhance hydration before the roasting process. Magnetizing water is a process that converts the particles of water, which can naturally appear in various sizes, into evenly sized particles. As a result of this process, we believe that the water increases its hydration and ability to absorb into organic material. Our water is created through a water magnetizing device in which water is flowed through the device and magnetizes the water on-site immediately prior to use. After the wash, we roast our washed-green beans based on the profile of each single-origin. After the coffee beans are roasted, they are then packaged into various products such as whole bean coffee, pour over packs, and cold brew packs. Additionally, whole bean inventory is also supplied to retail locations, kiosk and cafes. A portion of the roasted coffee is also allotted to create our award-winning cold brew concentrate. Our cold brew production is created using a proprietary percolation technique, also using magnetized water at each step to enhance the flavor of the cold brew.

As of Dec. 31, 2021, all seven of our locations were company operated. Our retail locations generated AUV (“average unit volumes”) of about $445,000 in 2021 and $316,000 in 2020.

Note: In 2021, we generated revenue of approximately $2.3 million and recorded a net loss of $3.4 million, compared with 2020 revenue of $793,000 and a net loss of $1.1 million of net loss.

 

Industry: Retail - Eating Places
Employees:
Founded: 2015
Contact Information
Address 580 N. Berry Street, Brea, CA 92821
Phone Number (714) 784-6369
Web Address http://www.reborncoffee.com/
View Prospectus: Reborn Coffee, Inc.
Financial Information
Market Cap
Revenues $2.3 mil (last 12 months)
Net Income $-3.4 mil (last 12 months)
IPO Profile
Symbol REBN
Exchange NASDAQ
Shares (millions): 15.0
Price range $0.00 - $0.00
Est. $ Volume $0.0 mil
Manager / Joint Managers EF Hutton
CO-Managers -
Expected To Trade:
Status: TBA
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
SCOOP Rating
Rating Change