SONDORS Inc.

General Information
Business:

We are a California-based design-focused electric mobility company manufacturing and delivering premium electric bicycles and an electric motorcycle. (Incorporated in Delaware)

We design our products with both our consumers and manufacturing processes in mind in order to offer high quality products at competitive price points.

We have played a critical role in creating the e-bike category by developing, manufacturing and selling one of the first e-bikes at scale both domestically and internationally and have delivered over 51,000 units in 72 countries since 2015. SONDORS e-bikes are well known for providing riders with a premier e-biking experience by combining visually appealing design with industry-leading performance. From our inception, we have been committed to making e-bikes more accessible to riders through our compelling retail pricing, as demonstrated by our Smart Step entry level e-bike, which is currently offered through Costco Wholesale Corp. and features a folding frame design and our proprietary battery technology. Additional e-bike models are sold direct-to-consumer, enabling the end customer to customize its e-bike across our portfolio of products, ranging from our full-suspension, mid-drive mountain bikes, to our MadMods offerings, which feature wide tires and customizable style kits.

The MetaCycle, our e-motorcycle offering, represents our newest product category. The MetaCycle has the weight and agility of a motorized scooter, the styling of a motorcycle, the ease of learning and use of an e-bike and the price point of a motorized scooter. The MetaCycle features a design that is unique in the e-motorcycle market and which we believe will set the standard for a new intermediary category between e-bike and e-motorcycle design going forward, with an uncomplicated, elegant style and a superior riding experience. The lightweight, weld-free aluminum frame of the MetaCycle delivers a rider experience that is a step up from riding an e-bike without the intimidation and training required of a higher-powered traditional motorcycle. Its narrow stance and low center of gravity offers easy handling without the complication of the manual transmission that is typically installed on traditional gas combustion motorcycles. We believe the MetaCycle’s ease of operation, combined with its advanced styling features and all electric nature, will expand the potential addressable market for riders who have never considered motorcycle ownership previously. The MetaCycle’s price point is significantly more affordable than other leading e-motorcycle models such as Harley-Davidson’s LiveWire ONE and Energica’s Eva Ribelle, without sacrificing premium quality and functional style. We currently have pre-orders for approximately 11,000 units of the MetaCycle.

We intend to leverage our premier position within the e-mobility vertical to bring future products to market. We are currently designing an electric all terrain vehicle (ATV), an electric dirt bike, a larger version of the MetaCycle, MetaCycle-stylized e-bikes and other e-mobility products. These planned product offerings are in the design and prototyping phase at our California-based engineering facility and are being designed with a focus on our core tenets of industry leading style, exceptional performance and affordability. We believe this practical design approach, which utilizes universal product parts across varying models, is critical to expanding the addressable market for our products as we promote consistent experiences across our entire suite of product offerings while offering consumers attractively priced, premium EVs.

**Note: SONDORS reported $22.01 million in revenue and a net loss of $7.33 million for the 12 months that ended Sept. 30, 2022.

 **Note: SONDORS reported $18.03 million in revenue and a net loss of $6.33 million for the 12 months that ended June 30, 2022. 

(Note: The pricing date of SONDORS’ IPO is to be determined, according to the word on the Street. The Street hears that the deal was postponed, after the IPO did not get priced on Feb. 14, 2023. SONDORS, Inc. (SODR proposed) increased its IPO’s size in an S-1/A filing dated Feb. 9, 2023, to 4.0 million shares – up from 2.5 million shares – and cut the price range to $4.00 to $6.00 – down from $6.00 to $8.00 – to raise $20 million. Under these terms, SONDORS’ IPO will raise 14.3 percent more than under its previous terms. However, the latest terms (Feb. 9, 2023) cut SONDORS’ valuation to $85.28 million – a reduction of 21.7 percent from its market cap under the previous terms. A.G.P. became the sole book-runner for SONDORS’ IPO earlier in the week, according to an S-1/A filing dated Feb. 7, 2023.)

(Previous terms: SONDORS cut its price range and changed to a new sole book-runner for its micro-cap IPO in an S-1/A filing dated Feb. 7, 2023: The price range is now $6.00 to $8.00 – down from $8.00 to $10.00 – on the same number of shares – 2.5 million shares – to raise $17.5 million. The new sole book-runner is A.G.P., according to the Feb. 7, 2023, filing with the SEC. As the sole book-runner, A.G.P. replaced the previous joint book-running team of D.A. Davidson and Lake Street Capital. The IPO – under the Feb. 7 terms – will raise about 22.2 percent less than it would have under the previous price range.)

(Note: Background: SONDORS added a new joint book-runner in the lead left position – D.A. Davidson – in an S-1/A filing dated Jan. 24, 2023, and kept its IPO terms the same: 2.5 million shares at $8.00 to $10.00 to raise $22.5 million. D.A. Davidson joins Lake Street Capital, previously the sole book-runner, in leading SONDORS Inc.’s’ IPO. The Jan. 24, 2023, filing shows that Joseph Gunnar has left its previous role as a co-manager. SONDORS  revived its IPO – same terms and same underwriters – in an S-1/A filing dated Jan. 5, 2023. SONDORS updated its financial statements through Sept. 30, 2022, in the S-1/A filing dated Jan. 5, 2023. SONDORS postponed its IPO on Monday, Dec. 12, 2022, until 2023. SONDORS filed its S-1 on Oct. 11, 2022.)

Industry: Electric bicycles & motorcycles & parts
Employees: 17
Founded: 2013
Contact Information
Address 23823 Malibu Road, Suite 50 #129 Malibu, CA 90265
Phone Number (323) 372-3000
Web Address http://www.sondors.com/
View Prospectus: SONDORS Inc.
Financial Information
Market Cap $85.28mil
Revenues $22.01 mil (last 12 months)
Net Income $-7.33 mil (last 12 months)
IPO Profile
Symbol SODR
Exchange NASDAQ
Shares (millions): 4.0
Price range $4.00 - $6.00
Est. $ Volume $20.0 mil
Manager / Joint Managers A.G.P.
CO-Managers
Expected To Trade: 2/15/2023
Status: TBA
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
SCOOP Rating
Rating Change