SOS Hydration, Inc.

General Information

SOS Hydration, Inc. was founded by a veteran, a physician and a former professional track athlete, who were driven by their desire for a hydration product that could absorb quickly and had less sugar available products. SOS is an electrolyte replacement drink in the hydration drink category that provides products with less sugar than traditional sports drinks such as Gatorade. Our products include SOS Hydration liquids and powders as well as our PAW Patrol kids’ brand. (Incorporated in Nevada)

SOS specializes in providing electrolyte-enhanced products to consumers and organizations worldwide. The founders used the base line formula that the World Health Organization (the “WHO”) developed, called an oral rehydration solution, but lowered the sugar, added electrolytes that are balanced for active lifestyles (e.g., chloride is the electrolyte that is the second-most lost in perspiration) and then added the minerals zinc and magnesium. The product, with its low sugar but high electrolyte concentration, activates the sodium glucose cotransport system, which is the body’s mechanism for transporting water and electrolytes into its cells.

SOS began in retail with a six-store test in Kroger. Consumers can purchase our products through e-commerce channels, including the company’s own websites, and at approximately 12,000 brick-and-mortar retail stores, including Walmart, CVS, Kroger (and its subsidiaries), Whole Foods and other retail locations.

**Note: For the year ended Dec. 31, 2021, our revenue was $3.72 million, and our net loss was $7.09 million.

**Note: For the 12 months that ended Sept. 30, 2022, SOS Hydration Inc. reported revenue of $4.11 million and a net loss of $7.86 million. **These figures are shown in the chart below.

(Note: SOS Hydration Inc. changed the structure of its IPO in an S-1/A filing dated April 26, 2023: The warrants were removed so this is no longer a unit IPO. The deal is now a stock-only IPO of 1.6 million shares at $4.00 to $6.00 to raise $8.0 million. The S-1 for a unit IPO was filed on Jan. 21, 2022; a confidential IPO filing was submitted to the SEC on Dec. 13, 2021.)

(Background: In an S-1/A filing dated Oct. 27, 2022 – SOS Hydration once again increased the size of its unit IPO: The size was increased this time to 1.59 million units (1,590,909 units), up from 1.32 million units (1,318,181 units), and the price range was kept at $4.50 to $6.50, to raise $8.75 million. The new terms increased the estimated IPO proceeds by about $1.5 million. Each unit consists of one share of common stock and one warrant to buy one share of common stock. This is the second increase in the unit IPO’s size since an S-1/A filing on Sept. 28, 2022, when the deal’s size was raised to 1.32 million units from 1.2 million units and the price range was kept at $4.50 to $6.50. Background: Initial size – 1.36 million units (1,363,636 units) in an S-1/A filing dated March 21, 2022; an increase to 1.59 million units in an S-1/A on April 11, 2022, and an increase to 1.82 million units, in an S-1/A filing on April 22, 2022. The IPO’s original structure was a unit IPO with each u nit consisting of one share of common stock and one warrant to buy one share of common stock. The company had applied to list its stock and warrants on the NASDAQ under the proposed symbol “SOSH” for the stock and the proposed symbol “SOSHW” for the warrants.) 

Industry: Beverages
Employees: 17
Founded: 2013
Contact Information
Address 4822 Sterling Drive Boulder, CO 80301
Phone Number (303) 834-9170
Web Address
View Prospectus: SOS Hydration, Inc.
Financial Information
Market Cap $47.52mil
Revenues $4.11 mil (last 12 months)
Net Income $-7.86 mil (last 12 months)
IPO Profile
Symbol SOSH
Exchange NASDAQ
Shares (millions): 1.6
Price range $4.00 - $6.00
Est. $ Volume $8.0 mil
Manager / Joint Managers TBA
CO-Managers -
Expected To Trade:
Status: TBA
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
SCOOP Rating
Rating Change