SOS Hydration, Inc.

General Information

(Note: This IPO is a unit offering. IPOScoop has NO Call on unit IPOs. Each unit consists of one share of common stock and one warrant to buy one share of common stock. The company has applied to list its stock and warrants on the NASDAQ under the proposed symbol “SOSH” for the stock and the proposed symbol “SOSHW” for the warrants.)

SOS Hydration, Inc. was founded by a veteran, a physician and a former professional track athlete, who were driven by their desire for a hydration product that could absorb quickly and had less sugar available products. SOS is an electrolyte replacement drink in the hydration drink category that provides products with less sugar than traditional sports drinks such as Gatorade. Our products include SOS Hydration liquids and powders as well as our PAW Patrol kids’ brand. (Incorporated in Nevada)

SOS specializes in providing electrolyte-enhanced products to consumers and organizations worldwide. The founders used the base line formula that the World Health Organization (the “WHO”) developed, called an oral rehydration solution, but lowered the sugar, added electrolytes that are balanced for active lifestyles (e.g., chloride is the electrolyte that is the second-most lost in perspiration) and then added the minerals zinc and magnesium. The product, with its low sugar but high electrolyte concentration, activates the sodium glucose cotransport system, which is the body’s mechanism for transporting water and electrolytes into its cells.

SOS began in retail with a six-store test in Kroger. Consumers can purchase our products through e-commerce channels, including the company’s own websites, and at approximately 12,000 brick-and-mortar retail stores, including Walmart, CVS, Kroger (and its subsidiaries), Whole Foods and other retail locations.

**Note: For the year ended Dec. 31, 2021, our revenue was $3.72 million, and our net loss was $7.09 million.

(Note: The Street hears the pricing of SOS Hydration’s IPO is “day to day” for the week of May 9, 2022. SOS Hydration, Inc. increased its unit IPO’s size to 1.82 million units, up from 1.59 million units, and kept the price range at $4.50 to $6.50, to raise $10.01 million, according to an S-1/A filing late on Friday, April 22, 2022; this was the deal’s second increase in size in April, SEC filings showed. The initial size was 1.36 million units.)

Industry: Beverages
Employees: 17
Founded: 2013
Contact Information
Address 4822 Sterling Drive Boulder, CO 80301
Phone Number (303) 834-9170
Web Address
View Prospectus: SOS Hydration, Inc.
Financial Information
Market Cap $39.93mil
Revenues $3.72 mil (last 12 months)
Net Income $-7.09 mil (last 12 months)
IPO Profile
Symbol SOSH
Exchange NASDAQ
Shares (millions): 1.8
Price range $4.50 - $6.50
Est. $ Volume $10.0 mil
Manager / Joint Managers Maxim Group
CO-Managers -
Expected To Trade: 5/10/2022
Day: Day-to-Day
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
SCOOP Rating
Rating Change