Suke Limited

General Information

Suke Limited is the parent of Malaysia’s celebrity TV shopping channel, SUKE TV, which began broadcasting in April 2022. (Incorporated in the Cayman Islands) 

SUKE TV had about 1 million unique TV viewers within three months of its launch. Our audience is made up mostly of shoppers who speak Bahasa. Most of the merchants on our shopping channel are small businesses owned by celebrities.   

We believe we are one of the fastest growing media and entertainment networks in Malaysian history in terms of viewership, with approximately 1,000,000 unique TV viewers tuning in from across Malaysia within the first 3 months of our broadcasting debut in April 2022 according to Nielsen Audience Measurement Sdn. Bhd., a third-party organization (“Nielsen”). Our platform connects merchants, the majority of which are celebrity-owned small and micro enterprises, to sell their products and services to primarily Bahasa-speaking customers, a region-wide audience of potentially 100 million across Malaysia, Indonesia, Singapore, and Brunei. Our business was founded in 2021 by Dato’ Mizal Zaini, our Chairman and Chief Executive Officer, known professionally as AC Mizal who has, for over three decades, been a prominent figure in the Malaysian entertainment industry, with diverse roles as an actor, singer, comedian, TV host, and former radio presenter. Building on Dato’ Mizal Zaini’s extensive industry experience and vision, we are dedicated to providing micro, small & medium-sized enterprises with accessible broadcast reach to a regional audience.

We pioneered SUKE TV, a celebrity-driven 24/7 free-to-air and over-the-top (“OTT”) shopping channel in Malaysia. It offers a holistic, one-stop platform that includes full in-house media content production, custom program development, logistics and delivery, and advertising services, driven by a full service e-commerce platform, OTT video streaming (available on the iQIYI platform), live video commerce and experiential shopping, accessible through both TV and digital mediums.

In our two years of operations, our products and services have proven to create exceptional value for both merchants, customers and viewers alike. Our channel, SUKE TV, was the first in Malaysia to introduce a one-stop entertainment-based celebrity-backed advertising vehicle paired with a delivery network, which has replaced the traditional model of using multiple platforms for e-commerce, advertising, celebrity endorsement and logistics, and has represented an industry trend.

Our services generally have an entry price from selling of a product of RM100.00 (approximately $22.7) to production service of RM80,000.00 (approximately $18,181.8), with flexible options to choose from regular programming features, to dedicated sponsored series and feature tele-films. We have developed a partnership network to grow our presence, with exclusive rights to stream SUKE TV-produced content on iQIYI, Inc., which operates IQIYI, an online video platform based in China with over 101.4 million paid subscribers worldwide, which we believe will provide us with convenient entry into new regions beyond Malaysia. This extensive network, seamlessly integrated with our centralized e-commerce platform and logistics management system, has enabled a fast and highly seamless viewing-to-transaction process.

Our shopper-attainment platform model is designed to ease the buying decision process and can be made directly using mobile devices, and deliveries generally are fulfilled within five days of purchase. SUKE GO, our next-day delivery service for major Malaysian cities, was introduced in September 2022 delivering superior user experience. In addition, through this geographically dispersed network, we have gained a large and increasing volume of transactions, growing our unique viewers to 1.5 million. The breadth and depth of data provided by our own and third-party platforms have allowed us to provide enhanced services, expand our inventory and improve overall customer experience.

Additionally, we have established a partnership with GX Digital Sdn Bhd, a retail company focused on an online to offline (O2O) Business model operating under the name “Go King Kong” in Malaysia. This provided us access to an inventory of electronics, home appliances, health & beauty, fashion, F&B, groceries, and lifestyle items – bringing our inventory to over 20,000 products, in addition to products sold and endorsed by over 50 celebrities. In June 2023, we entered into a collaboration arrangement with Shop Channel, a leading TV shopping and e-commerce platform in Thailand. Under this arrangement, DNF and Shop Global (Thailand) Co. Ltd agreed to cross-sell each other’s products and market them through our respective TV and digital channels.

(Note: Suke Limited filed its F-1 on March 12, 2024, in which it disclosed its proposed stock symbol “SUKE” and the terms for its IPO: 2.0 million ordinary shares at a price range of $4.00 to $6.00 to raise $10.0 million.)

Industry: Malaysia - TV Shopping Channel
Employees: 38
Founded: 2021
Contact Information
Address Level 10, Wisma IAV No. 86 Jalan Pasar, 55100 Kuala Lumpur, Malaysia +603 9226 2253
Phone Number +603 9226 2253
Web Address
View Prospectus: Suke Limited
Financial Information
Market Cap $121.04mil
Revenues $2.97 mil (last 12 months)
Net Income $-1.16 mil (last 12 months)
IPO Profile
Symbol SUKE
Exchange NASDAQ
Shares (millions): 2.0
Price range $4.00 - $6.00
Est. $ Volume $10.0 mil
Manager / Joint Managers Revere Securities/ Pacific Century Securities
Expected To Trade:
Status: TBA
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
SCOOP Rating
Rating Change