The Better Being Co.

General Information

The Better Being Co. is a high-growth whole-body wellness platform that develops, manufactures, markets and distributes trusted and beneficial vitamins, supplements, minerals and personal care products through a portfolio of differentiated brands. We are dedicated to providing innovative and high-quality products to our loyal consumers and compelling value to our global network of retail partners. The strong momentum across our brands is underpinned by durable, secular trends, including an increased consumer focus on health and wellness, the continued shift to online purchasing and the rising importance of self-care and well-being.

Our carefully curated collection of leading brands, each with a differentiated positioning, empowers our consumers to take charge of their health in order to meet their own unique wellness needs, inside and out. Our long-standing, highly reputable brands appeal to a broad range of consumer demographics spanning generations, cultures, income levels and varying degrees of knowledge and interest regarding health and wellness. As such, our products become an integral part of the daily routines of our loyal and highly engaged health and wellness-oriented consumers.

Our core brands include Solaray, KAL, Zhou, Nu U, Heritage Store, Life Flo and Zand Immunity, which together experienced annual average net sales growth of 15.2% from fiscal year 2018 to fiscal year 2020, significantly outpacing the growth of the global vitamins and minerals market. Our core brands have won numerous awards and have been featured in an array of magazines in recent years, and, according to SPINS, our Solaray brand is the fastest-growing brand among top 5 brands (by dollar sales) across the Vitamins & Supplements and Herbs & Homeopathic departments in the combined Natural Enhanced and Regional & Independent Grocery retail channels in both dollar and growth, and is the No. 2 dollar share brand, for the 52 weeks ended Dec. 27, 2020. Our portfolio also includes additional brands that offer a broad range of benefits to targeted consumer segments.

(Note: On Sept. 22, 2021, the Better Being Company withdrew its IPO plans in a filing with the SEC. The Better Being Company’s IPO was postponed on the evening of Aug. 3, 2021, when it was scheduled for pricing, “due to market conditions.”)


Industry: Vitamins & Supplements
Employees: 974
Founded: 1993
Contact Information
Address 222 S Main Street, Suite 1600 Salt Lake City, Utah 84101
Phone Number (435) 655-6000
Web Address
View Prospectus: The Better Being Co.
Financial Information
Market Cap $843.36mil
Revenues $343.78 mil (last 12 months)
Net Income $-40.5 mil (last 12 months)
IPO Profile
Symbol BBCO
Exchange NYSE
Shares (millions): 12.5
Price range $15.00 - $17.00
Est. $ Volume $200.0 mil
Manager / Joint Managers Goldman Sachs/ Credit Suisse/ Jefferies
CO-Managers Deutsche Bank Securities/ Piper Sandler/Raymond James/ Guggenheim Securities/ C.L. King & Associates/ Siebert Williams Shank
Expected To Trade: 8/4/2021
Status: Withdrawn
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
SCOOP Rating
Rating Change