(Note: This is NOT a traditional IPO. This is a NASDAQ uplisting from the AIM in London, where the ordinary shares of Tremor International closed on June 11, 2021, at US$22.17 per share. This uplisting is an offering of 6.77 American Depositary Shares (ADS) to trade on the NASDAQ. Each ADS represents two ordinary shares.)

Our mission is to create an efficient automated marketplace for advertisers and publishers, utilizing advanced data driven technology, to enable the delivery of impactful brand stories to relevant audiences across the globe.

We are a global company offering an end-to-end software platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory. We use our proprietary technology to deliver impactful brand stories to target audiences through digital ad technology and advanced audience data. Our omni-channel capabilities deliver global advertising campaigns across all formats and channels, with an expertise in video format ads on all devices (“Video”) and Connected TV (“CTV”).

We believe there is a significant market opportunity within the approximately $455 billion global digital advertising market that is expected to grow at a compound annual growth rate (“CAGR”) of 11.4% through 2025, according to eMarketer. Digital publishers rely on advertising to support their businesses and brands, and advertisers use this medium to capture uniquely targeted and viewable impressions. We believe the digital advertising market remains fragmented and that our full service end-to-end software platform and vast expertise within Video and CTV puts us in a strong position to continue to increase our market share from traditional ad sales channels.

We believe that we are positioned to benefit from several trends in the evolving advertising ecosystem, including the proliferation of digital media consumption, adoption of programmatic advertising, a growing focus on premium formats such as Video and CTV, and the increasing sophistication of the overall digital landscape. We address the broad and evolving digital advertising market through our three core offerings, including a proprietary demand-side platform (“DSP”) solution that advertisers leverage to manage digital advertising campaigns, a proprietary supply-side platform (“SSP”) solution that publishers leverage to optimally monetize digital inventory and a proprietary data management platform (“DMP”) solution which is integrated with both our DSP and SSP solutions. 

(Note: Tremor International priced its NASDAQ uplift offering on June 17, 2021, at $19 – on 6.77 million American Depositary Shares, the same number of ADS in the prospectus – to raise $128.63 million.)