Troika Media Group (common)

General Information

(Note: IPOScoop has No Call on this IPO, which is a firm commitment offering of 5.78 million shares and 5.78 million warrants to trade under the symbol “TRKA” on the NASDAQ and warrants to buy 5.78 million shares with the warrants expected to trade under the symbol “TRKAW” on the NASDAQ. The offering was priced on April 19, 2021, when it was upsized from 4.28 million shares and warrants to buy 4.28 million shares, and the price was trimmed to $4.15 from the assumed public offering price of $4.50, according to the company’s announcement.) 

Troika Media Group, Inc. is a global marketing services company leveraging data and technology to deliver integrated branding, marketing, media and analytics solutions to our clients. Our approach is designed to drive business performance and create value in the rapidly evolving consumer-first marketplace. Through our operating units, we offer solutions to clients seeking a holistic approach to meeting their brand strategy, experiential marketing and communications needs. We let data and technology help tell the story.

Management believes, based on its knowledge of the industry at this stage of digital evolution, that the market needs a new breed of a modern agency using an open web-first approach to take the power and control out of the hands of those who operate walled gardens, such as Google, Facebook and Amazon, and put it back into the hands of marketers, where it belongs. Today, the initiatives of such walled gardens are not aligned with a marketer’s success.

Note: Revenue and net loss figures are for the fiscal year ended June 30, 2020, according to the prospectus. The company has a history of losses. (See “Risk Factors” in the prospectus.) The company has operated under several names since it was founded in 2003, SEC records show. (Incorporated in Nevada)

Industry: Digital advertising and brand consulting
Employees: 98
Founded: 2003
Contact Information
Address 1715 N. Gower St., Los Angeles, California 90028
Phone Number (323) 965-1650
Web Address
View Prospectus: Troika Media Group (common)
Financial Information
Market Cap $157.12mil
Revenues $24.61 mil (last 12 months)
Net Income $-14.45 mil (last 12 months)
IPO Profile
Symbol TRKA
Exchange NASDAQ
Shares (millions): 5.8
Price range $4.15 - $4.15
Est. $ Volume $24.0 mil
Manager / Joint Managers EF Hutton
CO-Managers -
Expected To Trade: 4/20/2021
Status: Priced
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
SCOOP Rating
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