Unitrend Entertainment Group
General Information | |
Business: | We acquire distribution rights to television programs from television producers and then resells those rights to TV stations and media platforms. We place advertising with TV stations and online media platforms. (Incorporated in the Cayman Islands) Note: Unitrend is not a Chinese operating company, but a holding company incorporated under the laws of Cayman Islands. This is an offering of securities of Unitrend, the offshore holding company. As a holding company with no material operations of its own, Unitrend conducts substantially all of its operations through our wholly owned subsidiary Beijing Heli Fashion Technology Co., Ltd. (“WFOE”). WFOE conducts substantially all of its operations through (1) Beijing INHI Culture Media Co., Ltd. (“INHI”), a limited liability company established under PRC law and is wholly owned by WFOE, and (2) contractual arrangements with Beijing Hexi Weiye Culture Media Co., Ltd. (“VIE”) and its individual registered shareholders. Investors in our securities are purchasing equity interest in Unitrend, a holding company incorporated in the Cayman Islands with business operations in China and therefore, investors may never hold equity interests in the VIE. The VIE structure is used to provide investors with exposure to foreign investment in China-based companies where Chinese law prohibits direct foreign investment in the VIE. Our business serves as the bridge between television production companies, TV stations and media platforms, advertisement agencies, and prominent multinational brands. Our core operation involves (i) television program distribution, where we acquire distribution rights from television producers and then resell such rights to TV stations and media platforms, and (ii) ad placement, where we secure advertising sponsorship for TV stations and online media platforms through introducing brand owners to airtime slots that are optimal for presenting their products and services. Within the entertainment industry, individual television producers face the challenge of fixating stable avenues to distribute their works. Our business establishes an outstanding reputation among the producers through a track record of fair dealing, which enables us to hoard up a wide selection of high quality television works. Meanwhile, TV stations and media platforms are primarily concerned with rendering appropriate content based on their target audience. Our inventory of television productions allows us to efficaciously provide the content that matches the need of our partnering TV stations and media platforms. We also facilitate the sales of advertisement slots of the TV stations to the advertising agencies and renowned multinational brands by placing their ads in appropriate airtime slots that fits the ad content and are most viewed by their targeted consumers. Our business creates the opportunity to connect advertising agencies and well-known brands with national TV stations, solidifying a steady revenue stream for all participants within this process. The customized selections of television production also aid to drive higher viewership on the TV stations, further strengthening the collaboration between the advertisers and the TV stations. This streamlined and mutually beneficial relationship is further enhanced through our years of experience in the industry and ever-growing webs of vast networks among different players. In addition to the traditional ad placement on TV channels, we act as the agent for the sales of advertisement space on the Lebocast screen mirroring application in response to the media industry’s digitalization. Through providing robust SDK-level solutions at the receiving end (such as smart TVs, automobile big screens, projectors, or set-top boxes) and the sending end (such as smartphones or tablets), Lebocast has established a complete screen mirroring infrastructure and has already been used on more than 400 million big-screen terminals and gained 1.3 billion mobile phones users. When users begin or end projecting the content on their mobile devices onto larger screens using LePlay, as well as under certain other circumstances, they will be presented with brief advertisements, which constitute valuable advertising slots. We collaborate with multinational brands to leverage such advertising slots to reach broader and targeted audience.
We plan to develop a trading platform that benefits various industry partners, offering tailored advertising solutions based on data analysis. The online trading platform will connect advertisers and content providers more efficiently. We plan to incorporate artificial intelligence into our development of the trading platform and thereby improving user access and accurate viewership predictions. We are establishing a flagship center in Hangzhou, China, offering diverse cultural amenities. The physical location will allow us to build direct connection to clients and end-users, providing valuable interaction opportunities to understand their preferences. Note: Net income and revenue are in U.S. dollars or the year that ended Dec. 31, 2023.(Note: Unitrend Entertainment Group filed its F-1 and disclosed the terms for its IPO on June 17, 2024: The company is offering 1.25 million shares at a price range of $4.00 to $5.00 to raise $5.63 million.)
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Industry: | TV Program Distribution & Ad Placement |
Employees: | 30 |
Founded: | 2010 |
Contact Information | |
Address | Suite 1508, Tower B, Wentelai Center, 1 Xidawang Road, Chaoyang District, Beijing 100026 People’s Republic of China |
Phone Number | 010-6441-0086 |
Web Address | http://www.inhi-media.com// |
View Prospectus: | Unitrend Entertainment Group |
Financial Information | |
Market Cap | $145.25mil |
Revenues | $21.03 mil (last 12 months) |
Net Income | $3.28 mil (last 12 months) |
IPO Profile | |
Symbol | INHI |
Exchange | NASDAQ |
Shares (millions): | 1.3 |
Price range | $4.00 - $5.00 |
Est. $ Volume | $5.6 mil |
Manager / Joint Managers | Revere Securities |
CO-Managers | |
Expected To Trade: | |
Status: | TBA |
Quiet Period Expiration Date: | Available only to Subscribers |
Lock-Up Period Expiration Date: | Available only to Subscribers |
SCOOP Rating | Available only to Subscribers |
Rating Change | Available only to Subscribers |