Vital Farms, Inc.

General Information

Vital Farms is an ethical food company that is disrupting the U.S. food system. We have developed a framework that challenges the norms of the incumbent food model and allows us to bring high-quality products from our network of small family farms to a national audience. This framework has enabled us to become the leading U.S. brand of pasture-raised eggs and butter and the second largest U.S. egg brand by retail dollar sales. Our ethics are exemplified by our focus on the humane treatment of farm animals and sustainable farming practices. We believe these standards produce happy hens with varied diets, which produce better eggs. There is a seismic shift in consumer demand for ethically produced, natural, traceable, clean-label, great-tasting and nutritious foods. Supported by a steadfast adherence to the values on which we were founded, we have designed our brand and products to appeal to this consumer movement.

Vital Farms’ pasture-raised products, including shell eggs, butter, hard-boiled eggs, ghee and liquid whole eggs, are sold in approximately 13,000 stores nationwide.

Employees: 161
Founded: 2007
Contact Information
Address 3601 South Congress Avenue Suite C100 Austin, Texas 78704
Phone Number (877) 455-3063
Web Address
View Prospectus: Vital Farms, Inc.
Financial Information
Market Cap $861.9mil
Revenues $155.4 mil (last 12 months)
Net Income $-0.1 mil (last 12 months)
IPO Profile
Symbol VITL
Exchange NASDAQ
Shares (millions): 9.3
Price range $22.00 - $22.00
Est. $ Volume $204.7 mil
Manager / Joint Managers Goldman Sachs/ Morgan Stanley/ Credit Suisse
CO-Managers Jefferies/ BMO Capital Markets/ Stifel
Expected To Trade: 7/31/2020
Status: Priced
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