Winc is a digital wine club. Some call it a startup. The company was founded in 2011. From the prospectus:

“We are one of the fastest-growing “at scale” wineries in the United States. Over the past two years, we have grown by approximately 80% in case volume sold, with the sale of over 430,000 cases in 2020. Our growth is fueled by the joint capabilities of our data-driven brand development strategy paired with a true omni-channel distribution network. Since March 2020, we have experienced a significant increase in DTC (Direct-To-Consumer) demand due to changes to consumer behaviors resulting from the various stay-at-home and restaurant restriction orders and other restrictions placed on consumers throughout much of the United States in response to the COVID-19 pandemic.”

(Note: Winc, Inc., upsized its recently revived IPO at pricing on Nov. 10, 2021, to 1.69 million shares, up from 1.54 million shares,  and priced its IPO at  $13 – the middle of its $12-to-$14 price range – to raise $21.97 million. Earlier in November: Winc., Inc., had revived its IPO in an S-1/A filing dated Nov. 2, 2021, with much smaller terms: 1.54 million shares at $12 to $14 to raise $20 million – and changed underwriters to Spartan Capital Securities, LLC and Revere Securities. Previously, Winc, Inc. postponed its IPO of 5 million shares at $14 to $16 each to raise $75 million, Wall Street sources confirmed on Thursday, Oct. 21, 2021 – the date when the stock had been expected to start trading on the NYSE. SEC documents for the postponed IPO showed these bankers’ names: BofA Securities, Canaccord Genuity, Craig-Hallum and Roth Capital as joint book-runners with The Benchmark Company as the co-manager.)