Zeta Global Holdings

General Information

Zeta’s mission is to enable enterprise businesses to accelerate growth by leveraging Zeta’s proprietary data and predictive artificial intelligence (“AI”) to acquire, grow and retain consumer relationships.

Zeta is a leading omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. We empower our customers to target, connect and engage consumers through software that delivers personalized marketing across all addressable channels, including email, social media, web, chat, connected TV (“CTV”) and video, among others. We believe our actionable insights derived from consumer intent enable our customers to acquire, grow and retain consumer relationships more efficiently and effectively than the alternative solutions available in the market.

Our top-rated Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s largest opted-in data set for omnichannel marketing. The ZMP connects with consumers through native integration of marketing channels and application programming interface (“API”) integration with third parties. The ZMP’s data-driven algorithms and processes learn and optimize each customer’s marketing program producing a ‘flywheel effect’ that enables our customers to test, learn and improve their marketing programs in real time. This continuous learning loop provides greater efficiency and effectiveness for our customers and creates a competitive advantage for Zeta.

(Note: Zeta Global Holdings downsized its IPO at pricing on June 9, 2021, to price 21.5 million shares – down from 22.7 million in the prospectus – at $10 each – the bottom of its $10-to-$12 range – to raise $215 million.)

Employees: 1296
Founded: 2007
Contact Information
Address 3 Park Ave, 33rd Floor New York, NY 10016
Phone Number (212) 967-5055
Web Address http://www.zetaglobal.com/
View Prospectus: Zeta Global Holdings
Financial Information
Market Cap $1904.3mil
Revenues $368.12 mil (last 12 months)
Net Income $-53.23 mil (last 12 months)
IPO Profile
Symbol ZETA
Exchange NYSE
Shares (millions): 21.5
Price range $10.00 - $10.00
Est. $ Volume $215.0 mil
Manager / Joint Managers Morgan Stanley/ BofA Securities/ Credit Suisse/ Barclays
CO-Managers William Blair/ Needham & Co./ Oppenheimer & Co./ Canaccord Genuity/ Roth Capital Partners
Expected To Trade: 6/10/2021
Status: Priced
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
SCOOP Rating
Rating Change