NIQ Global Intelligence (NIQ) priced its IPO at $21.00 – $1.00 below the mid-point of its range – and sold 50.0 million shares – the number of shares in the prospectus – to raise $1.05 billion on Tuesday night, July 22, 2025. Shares of NIQ Global Intelligence (NIQ) opened at $20.25 – down 75 cents from their IPO price – at about 12:50 p.m. EDT on Wednesday, July 23, 2025, in their debut on the New York Stock Exchange. By around 1:06 p.m. EDT, NIQ’s stock had slipped to $20.11 on volume of about 8.57 million shares. NIQ Global Intelligence (NIQ) shares closed at $19.01 – down $1.99 – on their first day of NYSE trading on July 23, 2025. (Editor’s Note: This column, published Tuesday night, was updated at midday on Wednesday with news of NIQ Global’s NYSE debut.)
NIQ, based in Chicago, provides data and consumer intelligence to some of the world’s biggest consumer brands, including Coca-Cola, Colgate and Nestle. In 2021, NIQ was spun off from Nielsen, the company whose name is synonymous with the Nielsen ratings used to measure the audiences for TV shows.
J.P. Morgan and BofA Securities acted as the leading global coordinators of the joint book-running team, Rounding out the joint book-runners’ line-up: UBS Investment Bank, Barclays, RBC Capital Markets, BMO Capital Markets. BNP Paribas, Citigroup, Deutsche Bank Securities, KKR and Wells Fargo Securities.
At pricing, NIQ Global Intelligence (NIQ) had a market cap of about $6.2 billion.
NIQ Global Intelligence plans to use the IPO proceeds to repay some debt, according to the prospectus.
After the IPO, NIQ Global Intelligence will still be controlled by Advent International, a private equity firm, the prospectus said.
NIQ Global Intelligence plc (NIQ) said it combines proprietary data and best-in-class technology with human intelligence along with “highly sophisticated software applications and analytics solutions” to provide data and insights on global consumer shopping behavior to its clients, according to the prospectus. AI (artificial intelligence) is part of the mix.
As of Dec. 31, 2024, NIQ Global Intelligence served about 23,000 clients worldwide, ranging from multinational brands and retailers to small and medium-sized businesses, the prospectus said. Its clients include about half of the Fortune 500 and nearly 80 percent of the Fortune 100 companies.
NIQ Global Intelligence is not profitable: The company reported a net loss of $622.5 million on revenue of $3.98 billion for the 12 months that ended March 31, 2025, according to financial statements in the prospectus.
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