The IPO Buzz: The Blizzard and The Golden Goose

The weather forecast for the Greater New York City area is for 12 to 18 inches of snow starting late Monday evening. That’s only fitting. Canada Goose Holdings (GOOS – proposed), a manufacturer of down parkas, is on this week’s IPO calendar and people have dubbed it as a “winner.”

All told, there are four names looking to raise slightly over $1 billion in proceeds. And the Canadian company isn’t the only brand name in line to tap into the U.S. capital markets. This week’s IPO Calendar includes MuleSoft (MULE – proposed) – one of the unicorns – a billion-dollar baby in the making. It boasts a market value of over $1.6 billion.Here is the rundown on the four IPOs set to be priced this week.

Upscale Down

Canada Goose, based in Toronto, Ontario, Canada, is a 60-year-old manufacturer of winter outerwear. The company offers its products through select outdoor, luxury and online retailers and distributors in about 36 countries. Canada Goose also offers its products through its e-commerce sites in Canada, the United States, the United Kingdom and France, as well as in two recently opened retail stores in Toronto and New York City.

Canada Goose plans to offer 20 million shares of subordinate voting shares at C$14 to C$16 per share (or US$10.50 to US$12). Bankers plan to price the deal Wednesday evening, March 15 to trade Thursday morning, March 16. The shares will trade on the New York Stock Exchange and the Toronto Stock Exchange.

Note: The company plans to offer 7.15 million shares and insiders plan to offer 12.85 million shares.

A Mule Built for Speed

MuleSoft, a San Francisco-based company, assists its clients by making it easy for them to connect the world’s applications, data and devices. The convergence of technology forces, such as mobile, social, SaaS (Software as a Service), the cloud, big data and the IoT (the Internet of Things) created the need for companies to connect these technologies – and speed is of the essence, according to MuleSoft. The company serves over 1,000 customers in over 60 countries across every major industry, including 30 customers with over $1 million in annual contract value (ACV) of subscription and support contracts. Coca-Cola and McDonald’s are among MuleSoft’s customers, the prospectus says.

MuleSoft plans to offer 13 million shares at $12 to $14 each. The IPO is expected to be priced Thursday evening, March 16, to trade Friday morning, March 17, on the NYSE.

Note: After the IPO, MuleSoft will have about 125.99 million shares of Class A and Class B common stock outstanding for a market value of about $1.64 billion.


Ardagh Group S.A. (ARD – proposed) is a Luxembourg-based supplier of value-added rigid packaging solutions. The company’s products include metal and glass containers primarily for food and beverage markets, which are characterized by stable, consumer-driven demand. The company says: “Our end-use categories include beer, wine, spirits, carbonated soft drinks, energy drinks, juices and flavored waters, as well as food, seafood and nutrition.” Ardagh serves over 2,000 customers in more than 80 countries. Its customers include multi-national companies, large national companies, regional companies and small local businesses. Heineken and PepsiCo are among Ardagh’s customers, the prospectus says.

Ardagh plans to offer 16.2 million shares at $17 to $20 each. Pricing is expected on Tuesday evening, March 14, to trade Wednesday morning, March 15, on the NYSE.

Permian Basin Play

ProPetro Holding (PUMP – proposed), is a Midland, Texas-based oilfield services company providing hydraulic fracturing (“fracking”) and other complementary services. The company is focused on the Permian Basin and services some of the region’s most active and well-capitalized oil and gas exploration and production companies such as Callon Petroleum, Diamondback Energy, Parsley Energy, Pioneer Natural Resources, Surge Energy and XTO Energy.

ProPetro plans to offer 20 million shares at $16 to 19 each. Pricing is expected on Thursday evening, March 16, to trade Friday morning, March 17, on the NYSE.

Note: The company plans to offer 10.6 million shares and insiders plans to offer 9.4 million shares.

Silent Spring

Looking ahead to the week of March 20, spring is set to begin and there is nothing on the IPO calendar. But that could change when the SEC’s filing window opens for business on Monday morning.

Stay tuned.

Disclosure: Neither the author nor anyone else on the staff has a position in any stocks mentioned, nor do we trade or invest in IPOs. The author and staff do not issue advice, recommendations or opinion.